FoodCycler is excited to announce our expansion into the Asian market in 2021. New distributors from India, Thailand, Malaysia, Indonesia and Sri Lanka have recently come on board to sell FoodCycler products.
These new distribution channels mark an exciting step forward into the greentech global market. Previously, FoodCycler had been restricted to North American sales, with new paths opening in Europe by the end of 2020. As of January 2021, Asian FoodCycler distribution has begun with a bang.
"We are extremely excited to introduce green tech solutions to our customers in Indonesia," says Wilson Pranoto of PT. Tiga Berlian Electric. "Our customers are ready for eco products. They have been for a while and FoodCycler is a great option. It will do well here."
Greentech solutions are making an increasingly stark impact on international markets; for example, South Korea recently made available $99.1 million to support green initiatives at home.
Asian countries are seeing a demographic and ideological shift. A growing Asian middle class is providing the bedrock for greater purchase power across all product and service designations; ideologically, individuals are becoming more versed in environmental realities, and the products and processes which mitigate these environmental catastrophes.
In fact, it is the consumer-led approach which might determine the implementation and success of greentech solutions, as governments have only limited mandates or initiatives to combat the grim reality of food waste in India, Sri Lanka, Malaysia and Thailand and Indonesia.
Food waste in Asia is gaining attention both locally and abroad.
- Asia produces 50% of global food waste
- Unsustainable waste management processes established by government lead to greater CO2 emissions, compounding problem
- Decentralized, community/household solutions are ideal to mitigate environmental costs and financial burden
- Composting not realistic given limited space in high-congestion urban settings (which produces the greatest amount of waste)
Food waste has heretofore not been prioritized by governments in Asia; the current waste stream is particularly damaging to the environment as all waste - including food - is incinerated post-collection.
FoodCycler distributorship confirms the fact of a consumer-led "green revolution" in Asian markets, and has the potential to restructure local waste streams from a linear to a circular economy. Not only would consumers eliminate their food waste at its source, but the reduced weight of waste would mitigate some of the emissions produced from hauling that waste and incinerating it.
FoodCycler purchasers could then use the homemade fertilizer created from their appliance to feed a backyard/rooftop/balcony garden, generating their own home-grown produce.
Clearly, an entire multitude of possibilities has opened up with the new greentech food waste recycler market in Asia!
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